Conserving Water Now

With a seemingly limitless H2O supply, most Americans rarely think about water conservation. That is, until drought strikes -- or a freshwater supply becomes tainted -- and water's fragile finiteness is thrust into the spotlight.

Ensuring an abundance of clean water is something we could all think more about, not only to avoid drought but also to protect our health, the food we consume, and the integrity of the ecosystem.

What You Can Do
Here are some simple water conservation tips from environmental advocacy group The Nature Conservancy:

  • Take shorter showers, and leave the faucet off while brushing your teeth.
  • Install water-efficient appliances such as a low-flow toilets and front-loading washing machines.
  • Quickly repair leaky pipes and faucets, which are responsible for water loss of 40 to 60 percent in many cities.
  • Have your car professionally washed. Washing it at home typically uses 15 times more water.
  • Water your lawn or garden in the morning or evening when the water will evaporate less quickly.

In celebration of World Water Day 2010, Kraft Foods is donating 100 percent of the net profits from its Crystal Light products sold on March 22, 2010, to The Nature Conservancy. To learn more about The Nature Conservancy's water conservation efforts, visit nature.org.

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