It's true: Governments and big businesses do have enormous power to make decisions that affect the environment. But never underestimate the tremendous potential of one voice.
"Talking with your family and friends about the environment is one of the more effective ways to raise national consciousness, and it's something everyone can do," says L. Hunter Lovins, 57, founder of Natural Capitalism Solutions, a nonprofit that educates communities, companies, and countries on issues of sustainability. "After all, people tend to listen more to those they know than to experts and news media."
Sharing your concerns sparks communication -- and reminds us that we're all in this effort together. (Plus, you never know when you might speak with someone who's in a position to make a decision with wide-ranging impact).