When blackberry picking stained the fingertips of cosmetics formulator and organic gardening enthusiast Susie Wang, she had a lightbulb moment. Why not use antioxidant fruit pigments as all-natural dyes for makeup? Thus, her new 100 Percent Pure cosmetics line ($13 to $15, 100percentpure.com) was born. Although most makeup gets its color from synthetics or mineral-based pigments, Wang uses apricots and peaches in pressed powder; blackberries, blueberries, and black tea in mascara; and cocoa bean and strawberries for Cocoa Berry, a sheer, rosy-brown lip tint. If that's not lip-smacking, we don't know what is.