If We Cannot Name the Source, We Do Not Make the Claim.

Every clinical statement published by WholeLiving traces to a named peer-reviewed journal or institutional research body. This page explains exactly how we source, verify, and present health evidence.

100+Citations
3Evidence Tiers
0Unsupported Claims
How We Handle Evidence
Six rules govern every piece of content we publish — from articles and carousels to the free guide.
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Editorial Process

Named Sources Only

Every claim cites a specific journal, study, or institution by name. "Studies show" without attribution never appears.

Evidence Language Is Precise

"Confirms" for strong evidence, "suggests" for moderate, "preliminary" for early-stage. The distinction matters.

Mechanism Before Conclusion

We explain how something works before stating that it works. The reader understands the pathway, not just the headline.

Both Numbers Always

Standard clinical range and the longevity-optimised range, side by side. The gap between them is where our content lives.

No Motivational Framing

We present data, protocols, and expected outcomes. The evidence motivates — we don't need to add cheerleading.

Disclaimers on Every Page

Every article and downloadable carries the full medical disclaimer. Educational content — not medical advice. Every time.

Three Levels of Certainty
Not all evidence is equal. We use a three-tier system to tell the reader exactly how strong the research behind each claim is.
Tier 1 — Gold

The Research Confirms

"The research confirms..."
What qualifies

Multiple randomised controlled trials or large prospective cohort studies with consistent findings.

How it appears

Core recommendations. No qualification needed. These are the interventions we build protocols around.

Tier 2 — Blue

The Research Suggests

"The research suggests..."
What qualifies

One strong RCT or consistent observational data across multiple studies.

How it appears

Conditional recommendations. Framed as "consider if your bloodwork supports it."

Tier 3 — Grey

Preliminary Research Indicates

"Preliminary research indicates..."
What qualifies

Animal studies, single small trials, or mechanistic plausibility without human replication.

How it appears

Appendix or context only. Explicitly excluded from protocols and actionable recommendations.

What We Cite — and What We Never Cite
The quality of a health claim is only as good as the source behind it.
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Journal Covers
or Research Visual

What We Cite Approved

Peer-Reviewed Journals

JAMA, The Lancet, Nature Medicine, Cell Metabolism, JACC, Psychoneuroendocrinology, NEJM

Institutional Research Bodies

NIH, Harvard T.H. Chan School of Public Health, Framingham Heart Study, American Heart Association

Systematic Reviews

Cochrane Library meta-analyses and systematic reviews — the gold standard of evidence synthesis

Clinical Practice Guidelines

Consensus statements from medical societies with named authorship and declared methodology

What We Never Cite Excluded

Wellness Blogs & Lifestyle Sites

No matter how popular. Popularity is not evidence.

Influencer Content

Social media posts, podcast opinions, and YouTube videos are not peer-reviewed sources.

Supplement Company Research

Manufacturer-funded studies with undisclosed conflicts of interest are excluded by default.

Unnamed or Unverifiable Claims

"Studies show" without naming the study. "Experts agree" without naming the experts.

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Lifestyle / Wellness Photo
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Nature / Health Photo
What We Always Do — and What We Never Do
These rules apply to every article, carousel, downloadable, and caption published under WholeLiving.
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Checklist or
Editorial Visual

✓ We Always

Name the journal, year, and finding

Every clinical claim includes its source at the point it is made.

Translate clinical terms immediately

Every technical term gets a plain-English explanation in the same sentence.

Show both ranges

Doctor's standard range and longevity target, side by side, for every biomarker.

Include a medical disclaimer

Every article and downloadable carries the full disclaimer. No exceptions.

Disclose supplement independence

No affiliate deals, sponsorships, or revenue-sharing with any brand we mention.

Use evidence tiering language

"Confirms," "suggests," or "preliminary" — matched to actual evidence strength.

Prioritise mechanism over conclusion

We explain how it works before stating that it works.

✕ We Never

Say "studies show" without naming them

Vague attribution is not attribution. The study must be named or the claim is removed.

Use motivational language as evidence

"You can do it" is not a citation. We present data and let the reader decide.

Cite animal studies as human protocols

Animal data stays in Tier 3 and never enters actionable recommendations.

Present opinions as science

Even expert opinions are labelled as perspectives, not evidence.

Make dosage claims without qualification

Dosage ranges include "consult your clinician" context. We don't prescribe.

Use fear-based framing

We present consequences factually — not as threats or scare tactics.

Promote products in editorial content

If a brand is mentioned, it's because the evidence names it — not because we're selling it.

"If we cannot name the source, we do not make the claim."

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